Under the Hood

Tools to solve problems that matter

Connecting Digital and Physical Front-Line Ready

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Reconditioning is a critical step in getting a vehicle prepared for sale, both online and in store. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased […]

The three truths about vehicle merchandising

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I’ve been attending Digital Dealer conferences for 5 years and have been lucky enough to speak on 6 occassions. Each conference is familiar, yet new at the same time. I love speaking with dealers and partner clients about the state of the industry and the impact of vehicle merchandising. I learn just as much as […]

Merchandising Trends Emerging from NADA 2019

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Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]

2019 Vehicle Merchandising Trends to Watch

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“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]

How Dealers are Killing it on Craigslist

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Getting your inventory listed online is paramount to your business. Making sure these listings appear on the right sites is even more important. Classified sites like Autotrader and Cars.com are a key stop for dealerships to send their inventory. But websites like Craigslist can complement these websites and get your inventory in front of a […]

4 Tips To Take Great Car Photos

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February 28, 2017 by: Joseph Robinson You never get a second chance to make a first impression.  That’s the old cliche, right?  Unfortunately, with short attention spans today, it has never been more true.  There’s no better way to make that impression on your website than with a great set of photos.  You can keep […]

3 New Year’s Resolutions for Your Dealership

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January 20, 2017 by: Joseph Robinson New year, new you!  Gym memberships are up, the fruit sections of supermarkets are disappearing at unprecedented rates, and I haven’t seen this many people outside running since the class clown pulled the fire alarm in grade school. Whether we will keep up with our personal resolutions is yet […]