Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]
“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]
Social media plays a big role in our lives, impacting the way we interact with our network. In 2018, the automotive industry began to experience the power social media possesses on car shoppers and their expectations through the buying process. As a result, there are several key trends that developed in 2018 and look to […]
The best part of presenting in webinars is learning from my audience. In a recent webinar with DealerOn, I reviewed several strategies that dealerships should use with online merchandising to generate more profit. These strategies included: Understanding current industry insights Decreasing time to market to increase exposure Utilizing descriptions, photos, etc. to differentiate dealership Leveraging […]
Speed to market and effective online merchandising are essential keys to the profitable growth of any dealership. Most dealerships don’t recognize the impact that inefficiencies in one or both areas have on their ability to turn a profit. Utilizing cutting edge techniques for online merchandising leads to increased margins, but you have to know what […]
The process of merchandising and syndicating online inventory tends to vary from dealership to dealership. Nevertheless, in today’s margin-compressed reality, the demand to quickly prepare a vehicle from lot arrival to front-line ready in a way that increases profit is shared by all dealers. The 2018 Cox Automotive Car Buyer Study found that the time […]
Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds. “HomeNet is a proven leader […]
Getting your inventory listed online is paramount to your business. Making sure these listings appear on the right sites is even more important. Classified sites like Autotrader and Cars.com are a key stop for dealerships to send their inventory. But websites like Craigslist can complement these websites and get your inventory in front of a […]
