Under the Hood

Tools to solve problems that matter

Merchandising Trends Emerging from NADA 2019

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Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]

2019 Vehicle Merchandising Trends to Watch

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“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]

HomeNet Steps Up to Fill Need for Next-Generation Merchandising

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After starting almost 20 years ago with a few people in a garage in West Chester, PA, HomeNet has grown into a thriving business that serves all corners of retail automotive. The company is a recognized industry leader in providing merchandising and distribution solutions for dealers, lot service providers, digital marketing companies, website providers and […]

Photos: Do They Influence Car Shoppers?

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For almost everyone, buying a new home starts online. When a potential buyer begins searching real estate listings, after narrowing the search based on geography and budget, it’s the photos that draw their interest. Why? Photos allow people to envision themselves in the home – to see their life playing out in the house. While […]