Under the Hood

Tools to solve problems that matter

The three truths about vehicle merchandising

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I’ve been attending Digital Dealer conferences for 5 years and have been lucky enough to speak on 6 occassions. Each conference is familiar, yet new at the same time. I love speaking with dealers and partner clients about the state of the industry and the impact of vehicle merchandising. I learn just as much as […]

2019 Vehicle Merchandising Trends to Watch

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“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]

Avoid Merchandising Pitfalls Inhibiting Profit and Growth

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The best part of presenting in webinars is learning from my audience. In a recent webinar with DealerOn, I reviewed several strategies that dealerships should use with online merchandising to generate more profit. These strategies included: Understanding current industry insights Decreasing time to market to increase exposure Utilizing descriptions, photos, etc. to differentiate dealership Leveraging […]

Photos: Do They Influence Car Shoppers?

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For almost everyone, buying a new home starts online. When a potential buyer begins searching real estate listings, after narrowing the search based on geography and budget, it’s the photos that draw their interest. Why? Photos allow people to envision themselves in the home – to see their life playing out in the house. While […]