Get the benefits of Inventory Online (IOL)
and the features that matter most to you
Unlimited Vehicle Distribution – Increase speed to market with IOL From one centralized location:
  • Distribute your inventory data and photos automatically to update your sites.
  • Create consistent listings across the web, increasing consumer confidence.
  • Send only the vehicles you choose through defined criteria.
Facebook Marketplace – Take advantage of the growing car shopper audience
Facebook is the largest social media site in the USA and is well positioned to provide a personalized shopping experience to the consumer and to help dealers sell cars online. With HomeNet’s Facebook Marketplace integration, you can expect:
  • Inventory updates on Facebook Marketplace multiple times per day
  • Access to 550 million monthly users
  • Up to 70% growth in unique conversations with shoppers
PowerWriter – Automatically generated powerful vehicle descriptions
Drive more dealership visits with option-specific used car descriptions that capture the imagination of online shoppers, helping them see themselves behind the wheel. PowerWriter generates them for you automatically, giving your inventory engaging, eye-catching content with less work from you. With HomeNet’s Enhanced Vehicle Data, installed options and color information populate in vehicle descriptions for 6 OEMS and over 15 brands.
IOL Overdrive Power Writer
One Click Comments
Window Stickers and Buyer's Guides – Customizable and available 24/7
  • Get your window stickers and buyer’s guides when you want them.
  • Create customized window labels that meet your needs.
  • Print updated stickers anytime.
  • Let IOL be your one-stop-shop with dealer branded, colorized stickers and buyer’s guides available.
  • Use QR codes to give shoppers with mobile devices quick access to up to date, detailed vehicle information anytime they want.
Enhanced Image Overlays – Engage consumers with custom image overlays
  • Differentiate your photos by adding vehicle-specific image overlays.
  • Create overlays on specific vehicles, or set rules across your entire inventory.
  • Include dealership branding, informative calls to action, eye catching graphics and logos that speak directly to your customers.
  • Reusable templates available to save you time.
Three Solutions to Maximize
your Merchandising Power
Three Solutions to Maximize your Merchandising Power
Value Added Features Essentials Overdrive* Ultimate
Unlimited Vehicle Distribution
Window Stickers / Buyers’ Guides
PowerWriter Used Car
Enhanced Image Overlays
ADESA® and Ally SmartAuction® Integration
CARFAX® and AutoCheck® Integration
Enhanced Vehicle Data (Build Data)
Near-Time Network (Autotrader® & Kelley Blue Book)
Facebook Marketplace
Near-Time Network (
PowerWriter Next
Dynamic Equipment Overlays
Kelley Blue Book Merchandising
Chrome Image Gallery
Rapid Retail
Photo Backgrounding
SnapLot 360**
Included Optional N/A

*Overdrive is an approved product for General Motors In Market Retail (IMR) Turnkey Program.

**SnapLot subscription is required for SnapLot 360.
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  • "Since 2005 Homenet has been one of our most valued partners. At Ross Downing we attribute much of our success to our online presence, which has grown over the last seven years. Homenet's products are quite simply the best on the market, we have more control over our inventory than ever before. From the basics of backend merchandising to the actual look and feel of the front-end, if we can think of it...they can make it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience. Bottom-line is that in automotive sales, your inventory is everything and Homenet is the only inventory control company that has it all."

    Jason Walter
    eCommerce Director
    Ross Downing Chevrolet Buick GMC Cadillac