Get the benefits of Inventory Online (IOL)
and the features that matter most to you
Unlimited Vehicle Distribution - Increase speed to market with IOL From one centralized location:
  • Distribute your inventory data and photos automatically to update your sites.
  • Create consistent listings across the web, increasing consumer confidence.
  • Send only the vehicles you choose through defined criteria.
PowerWriter - Automatically generated powerful vehicle descriptions
Drive more dealership visits with option-specific used car descriptions that capture the imagination of online shoppers, helping them see themselves behind the wheel. PowerWriter generates them for you automatically, giving your inventory engaging, eye-catching content with less work from you. With HomeNet’s Enhanced Vehicle Data, installed options and color information populate in vehicle descriptions for 6 OEMS and over 15 brands.
IOL Overdrive Power Writer
One Click Comments
Window Stickers and Buyer's Guides - Customizable and available 24/7
  • Get your window stickers and buyer’s guides when you want them.
  • Create customized window labels that meet your needs.
  • Print updated stickers anytime.
  • Let IOL be your one-stop-shop with dealer branded, colorized stickers and buyer’s guides available.
  • Use QR codes to give shoppers with mobile devices quick access to up to date, detailed vehicle information anytime they want.
IOL Pricing Matrix - Easily set pricing rules for your vehicles
  • Simplify your vehicle pricing with automatic price adjustments.
  • Customize rules for each segment of your inventory, including Make, Model, and Trim.
  • Manage rebates and incentives for new vehicle inventory.
Enhanced Image Overlays - Engage consumers with custom image overlays
  • Differentiate your photos by adding vehicle-specific image overlays.
  • Create overlays on specific vehicles, or set rules across your entire inventory.
  • Include dealership branding, informative calls to action, eye catching graphics and logos that speak directly to your customers.
  • Reusable templates available to save you time.
Three Solutions to Maximize
your Merchandising Power
Three Solutions to Maximize your Merchandising Power
IOL Essentials IOL Overdrive IOL Ultimate
Unlimited Vehicle Distribution
Window Stickers / Buyers Guides
PowerWriter Used Car
Enhanced Image Overlays
Pricing Matrix
ADESA and Ally SmartAuction Integration
CARFAX / AutoCheck Integration
Open Recall Integration*
Near-Time Network (Autotrader & Kelley Blue Book)
Near-Time Network (
PowerWriter Next
Aviary Photo Editor
New Car Merchandising
Kelley Blue Book Merchandising
Chrome Image Gallery
Rapid Retail
Photo Backgrounding
Included Optional N/A

* Only available for used cars and requires a Carfax Advantage account.

- IOL Overdrive is an approved product for General Motors In Market Retail (IMR) Turnkey Program.
Please complete the form below for more information:
  • "HomeNet's Inventory Online gives us the competitive advantage with excellent backend data management and real-time inventory updates to my website. IOL makes it simple to get information about our vehicles to our customers and stay in contact with them during the buying process. HomeNet's first-class Client Services Team has always been there for Scarff Ford whenever we need assistance or have a special request. I have been pitched every competitive inventory management and merchandising system available, not one measures up to the standards of IOL. The IOL marketing suite is the best and I’ve seen them all."

    Jerry Thurman
    IT/Internet Manager
    Scarff Ford