Under the Hood

Tools to solve problems that matter

Merchandising Trends Emerging from NADA 2019

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Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]

2019 Vehicle Merchandising Trends to Watch

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“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]

HomeNet Steps Up to Fill Need for Next-Generation Merchandising

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After starting almost 20 years ago with a few people in a garage in West Chester, PA, HomeNet has grown into a thriving business that serves all corners of retail automotive. The company is a recognized industry leader in providing merchandising and distribution solutions for dealers, lot service providers, digital marketing companies, website providers and […]

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]

IOL Overdrive Approved for GM in-Market Retail Reimbursement Program

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Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.   “HomeNet is a proven leader […]

How Dealers are Killing it on Craigslist

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Getting your inventory listed online is paramount to your business. Making sure these listings appear on the right sites is even more important. Classified sites like Autotrader and Cars.com are a key stop for dealerships to send their inventory. But websites like Craigslist can complement these websites and get your inventory in front of a […]