Under the Hood

Tools to solve problems that matter

The three truths about vehicle merchandising

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I’ve been attending Digital Dealer conferences for 5 years and have been lucky enough to speak on 6 occassions. Each conference is familiar, yet new at the same time. I love speaking with dealers and partner clients about the state of the industry and the impact of vehicle merchandising. I learn just as much as […]

Merchandising Trends Emerging from NADA 2019

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Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]

Avoid Merchandising Pitfalls Inhibiting Profit and Growth

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The best part of presenting in webinars is learning from my audience. In a recent webinar with DealerOn, I reviewed several strategies that dealerships should use with online merchandising to generate more profit. These strategies included: Understanding current industry insights Decreasing time to market to increase exposure Utilizing descriptions, photos, etc. to differentiate dealership Leveraging […]

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]

IOL Overdrive Approved for GM in-Market Retail Reimbursement Program

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Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.   “HomeNet is a proven leader […]

Photos: Do They Influence Car Shoppers?

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For almost everyone, buying a new home starts online. When a potential buyer begins searching real estate listings, after narrowing the search based on geography and budget, it’s the photos that draw their interest. Why? Photos allow people to envision themselves in the home – to see their life playing out in the house. While […]

How Dealers are Killing it on Craigslist

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Getting your inventory listed online is paramount to your business. Making sure these listings appear on the right sites is even more important. Classified sites like Autotrader and Cars.com are a key stop for dealerships to send their inventory. But websites like Craigslist can complement these websites and get your inventory in front of a […]