Under the Hood

Tools to solve problems that matter

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]

4 Tips To Take Great Car Photos

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February 28, 2017 by: Joseph Robinson You never get a second chance to make a first impression.  That’s the old cliche, right?  Unfortunately, with short attention spans today, it has never been more true.  There’s no better way to make that impression on your website than with a great set of photos.  You can keep […]

3 New Year’s Resolutions for Your Dealership

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January 20, 2017 by: Joseph Robinson New year, new you!  Gym memberships are up, the fruit sections of supermarkets are disappearing at unprecedented rates, and I haven’t seen this many people outside running since the class clown pulled the fire alarm in grade school. Whether we will keep up with our personal resolutions is yet […]

The Need for Speed in Inventory Merchandising Pt. 2

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September 1, 2016 by: Joseph Robinson Thanks for joining us for Part Two of The Need for Speed in Inventory Merchandising.  If you haven’t read Part One, click here before continuing. Since you’ve read Part One of this blog series, we can assume you’re well on your way to becoming a process improvement guru.  So […]

The Need for Speed in Inventory Merchandising Pt. 1

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August 18, 2016 by: Joseph Robinson Speed to Market is quickly becoming the hottest buzzword in the automotive world, and for good reason.  When you purchase a vehicle, you are making an investment in your business.  The smartest investments allow you to capitalize quickly and yield a high return.  So, how do you do this […]