Under the Hood

Tools to solve problems that matter

Connecting Digital and Physical Front-Line Ready

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Reconditioning is a critical step in getting a vehicle prepared for sale, both online and in store. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased […]

The three truths about vehicle merchandising

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I’ve been attending Digital Dealer conferences for 5 years and have been lucky enough to speak on 6 occassions. Each conference is familiar, yet new at the same time. I love speaking with dealers and partner clients about the state of the industry and the impact of vehicle merchandising. I learn just as much as […]

HomeNet Automotive, J.D. Byrider Partner to Elevate Buy Here Pay Here Consumer Experience

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J.D. Byrider today announced it has partnered with HomeNet Automotive to bring SnapLot 360 technology to its store operators, delivering a more transparent online customer experience through immersive vehicle imaging. With approximately 30 corporate stores and 120 franchise stores in the Buy Here Pay Here auto retail space, J.D. Byrider is working to reimagine what […]

Merchandising Trends Emerging from NADA 2019

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Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]

2019 Vehicle Merchandising Trends to Watch

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“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]

HomeNet Steps Up to Fill Need for Next-Generation Merchandising

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After starting almost 20 years ago with a few people in a garage in West Chester, PA, HomeNet has grown into a thriving business that serves all corners of retail automotive. The company is a recognized industry leader in providing merchandising and distribution solutions for dealers, lot service providers, digital marketing companies, website providers and […]

Avoid Merchandising Pitfalls Inhibiting Profit and Growth

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The best part of presenting in webinars is learning from my audience. In a recent webinar with DealerOn, I reviewed several strategies that dealerships should use with online merchandising to generate more profit. These strategies included: Understanding current industry insights Decreasing time to market to increase exposure Utilizing descriptions, photos, etc. to differentiate dealership Leveraging […]