Under the Hood

Tools to solve problems that matter

Merchandising Trends Emerging from NADA 2019

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Some say that NADA in San Francisco is lighter attended than other locations. Regardless of quantity, the quality of conversations I had with clients were as good as they have ever been in my ten years in the automotive industry. From these conversations and my observations of the show itself, I noticed a few trends. […]

2019 Vehicle Merchandising Trends to Watch

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“Out with the old and in with the new” is the common adage we hear when entering a new year. It’s much the same in the automotive space – ditch what isn’t working or is outdated to make room for the more effective ways of doing business. I’m noticing the following shifts in vehicle merchandising […]

HomeNet Steps Up to Fill Need for Next-Generation Merchandising

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After starting almost 20 years ago with a few people in a garage in West Chester, PA, HomeNet has grown into a thriving business that serves all corners of retail automotive. The company is a recognized industry leader in providing merchandising and distribution solutions for dealers, lot service providers, digital marketing companies, website providers and […]

Avoid Merchandising Pitfalls Inhibiting Profit and Growth

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The best part of presenting in webinars is learning from my audience. In a recent webinar with DealerOn, I reviewed several strategies that dealerships should use with online merchandising to generate more profit. These strategies included: Understanding current industry insights Decreasing time to market to increase exposure Utilizing descriptions, photos, etc. to differentiate dealership Leveraging […]

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]

Rapid Retail Named Driving Sales Innovation Cup Finalist

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Rapid Retail, a newly launched addition to HomeNet’s Inventory Online (IOL) platform, earned the name of one of 2017’s most innovative automotive retail products by Driving Sales in their annual Executive Summit Innovation Cup competition. Rapid Retail’s integrated technology collects detailed data and real, non-damage photos from vehicles purchased at any Manheim location in the […]

IOL Overdrive Approved for GM in-Market Retail Reimbursement Program

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Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.   “HomeNet is a proven leader […]