Under the Hood

Tools to solve problems that matter

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]

Rapid Retail Named Driving Sales Innovation Cup Finalist

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Rapid Retail, a newly launched addition to HomeNet’s Inventory Online (IOL) platform, earned the name of one of 2017’s most innovative automotive retail products by Driving Sales in their annual Executive Summit Innovation Cup competition. Rapid Retail’s integrated technology collects detailed data and real, non-damage photos from vehicles purchased at any Manheim location in the […]

IOL Overdrive Approved for GM in-Market Retail Reimbursement Program

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Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.   “HomeNet is a proven leader […]

Photos: Do They Influence Car Shoppers?

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For almost everyone, buying a new home starts online. When a potential buyer begins searching real estate listings, after narrowing the search based on geography and budget, it’s the photos that draw their interest. Why? Photos allow people to envision themselves in the home – to see their life playing out in the house. While […]

How Dealers are Killing it on Craigslist

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Getting your inventory listed online is paramount to your business. Making sure these listings appear on the right sites is even more important. Classified sites like Autotrader and Cars.com are a key stop for dealerships to send their inventory. But websites like Craigslist can complement these websites and get your inventory in front of a […]

4 Tips To Take Great Car Photos

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February 28, 2017 by: Joseph Robinson You never get a second chance to make a first impression.  That’s the old cliche, right?  Unfortunately, with short attention spans today, it has never been more true.  There’s no better way to make that impression on your website than with a great set of photos.  You can keep […]

3 New Year’s Resolutions for Your Dealership

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January 20, 2017 by: Joseph Robinson New year, new you!  Gym memberships are up, the fruit sections of supermarkets are disappearing at unprecedented rates, and I haven’t seen this many people outside running since the class clown pulled the fire alarm in grade school. Whether we will keep up with our personal resolutions is yet […]

2016 Tech360 Technology Team of the Year

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Photo from left to right: John Hensman, Michael Cosgrove, Tony Dong and Chris McCauley. I am honored to announce that the Nighthawks, HomeNet’s mobile product delivery team, was recognized as the 2016 Tech360 Technology Team of the Year by the Chester County Economic Development Council’s (CCEDC) Tech360 conference for their work on SnapLot v2! HomeNet […]

The Need for Speed in Inventory Merchandising Pt. 2

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September 1, 2016 by: Joseph Robinson Thanks for joining us for Part Two of The Need for Speed in Inventory Merchandising.  If you haven’t read Part One, click here before continuing. Since you’ve read Part One of this blog series, we can assume you’re well on your way to becoming a process improvement guru.  So […]

The Need for Speed in Inventory Merchandising Pt. 1

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August 18, 2016 by: Joseph Robinson Speed to Market is quickly becoming the hottest buzzword in the automotive world, and for good reason.  When you purchase a vehicle, you are making an investment in your business.  The smartest investments allow you to capitalize quickly and yield a high return.  So, how do you do this […]