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IOL Overdrive Approved for GM in-Market Retail Reimbursement Program

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Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.


“HomeNet is a proven leader in helping dealers save time and sell more cars by seamlessly merchandising and distributing their inventory to online shoppers from one unified platform,” said John Hensman, vice president, general manager for HomeNet Automotive. “Through our involvement with GM’s iMR Turnkey program and Dealer Technology Assistance Program, it will be much easier for participating dealers to take full advantage of our inventory platform aimed at advancing their speed to market.” 
HomeNet’s IOL platform is a suite of automotive inventory merchandising tools for dealers and industry partners that easily aggregates and transforms vehicle details and features into engaging, digital vehicle display ads that can be automatically distributed to dealer and OEM websites, online classifieds and third-party sites. With this approval, HomeNet’s IOL Overdrive solution will be included in GM’s Dealer Vehicle Inventory Management Program, which connects iMR Turnkey Vendors with GM dealers.

For more information about IOL Overdrive, click here