Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.
HomeNet’s IOL platform is a suite of automotive inventory merchandising tools for dealers and industry partners that easily aggregates and transforms vehicle details and features into engaging, digital vehicle display ads that can be automatically distributed to dealer and OEM websites, online classifieds and third-party sites. With this approval, HomeNet’s IOL Overdrive solution will be included in GM’s Dealer Vehicle Inventory Management Program, which connects iMR Turnkey Vendors with GM dealers.
For more information about IOL Overdrive, click here.