Under the Hood

Tools to solve problems that matter

Merchandising Metrics that Drive Visibility and Engagement

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Effective merchandising drives deeper interest from car shoppers, however, dealerships today do not know to differentiate their online inventory. In our dealer research, we found that 83% of dealers believe they can increase margin and reduce days to sell by improving online merchandising, yet just 12.0% feel their online presence was highly differentiated from their […]

Avoid Merchandising Pitfalls Inhibiting Profit and Growth

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The best part of presenting in webinars is learning from my audience. In a recent webinar with DealerOn, I reviewed several strategies that dealerships should use with online merchandising to generate more profit. These strategies included: Understanding current industry insights Decreasing time to market to increase exposure Utilizing descriptions, photos, etc. to differentiate dealership Leveraging […]

Net More Online Engagement with Optimized Photos

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Amid a tightening market with fierce competition, automotive dealers have the potential to generate more customer engagement by optimizing photos of their online vehicle inventory. That is one of the key findings from new Cox Automotive research, which found that dealers benefitted from up to a 5% increase in views of vehicle detail pages (VDPs) […]