Under the Hood

Tools to solve problems that matter

Rapid Retail Named Driving Sales Innovation Cup Finalist

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Rapid Retail, a newly launched addition to HomeNet’s Inventory Online (IOL) platform, earned the name of one of 2017’s most innovative automotive retail products by Driving Sales in their annual Executive Summit Innovation Cup competition. Rapid Retail’s integrated technology collects detailed data and real, non-damage photos from vehicles purchased at any Manheim location in the […]

IOL Overdrive Approved for GM in-Market Retail Reimbursement Program

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Automotive inventory merchandising and marketing leader HomeNet Automotive announced today that it has been approved by General Motors for its in-Market Retail (iMR) Turnkey Vendor Program. The certification allows participating GM dealers to receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive using their iMR funds.   “HomeNet is a proven leader […]

Photos: Do They Influence Car Shoppers?

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For almost everyone, buying a new home starts online. When a potential buyer begins searching real estate listings, after narrowing the search based on geography and budget, it’s the photos that draw their interest. Why? Photos allow people to envision themselves in the home – to see their life playing out in the house. While […]

How Dealers are Killing it on Craigslist

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Getting your inventory listed online is paramount to your business. Making sure these listings appear on the right sites is even more important. Classified sites like Autotrader and Cars.com are a key stop for dealerships to send their inventory. But websites like Craigslist can complement these websites and get your inventory in front of a […]