Capture Photos Anywhere, Quality Merchandising Everywhere
What is Photo Backgrounding?

Photo Backgrounding is a turnkey image enhancement offering. Vehicle photos are automatically transposed on a pre-created background and syndicated to third party advertising sites. When reducing time to market and increasing marketing quality is essential, you do not have time to worry about staging vehicles and getting the perfect shot.

Key Features:
  • Backgrounding Vehicle photos transposed on a pre-created background and syndicated to all third-party advertising sites.
  • Integration View and manage backgrounded vehicle photos in IOL to create a seamless process for monitoring photo quality.
  • Quality Control Audit quality of backgrounded images and requested rework to drive quality online vehicle merchandising.
Photo Backgrounding
Key Features:
  • Backgrounding Vehicle photos transposed on a pre-created background and syndicated to all third-party advertising sites.
  • Integration View and manage backgrounded vehicle photos in IOL to create a seamless process for monitoring photo quality.
  • Quality Control Audit quality of backgrounded images and requested rework to drive quality online vehicle merchandising.
Photo Backgrounding
Present your inventory in the best way possible without the extra work
Three Solutions to Maximize
your Merchandising Power
Three Solutions to Maximize your Merchandising Power
Value Added Features Essentials Overdrive* Ultimate
Unlimited Vehicle Distribution
Window Stickers / Buyers’ Guides
PowerWriter Used Car
Enhanced Image Overlays
ADESA® and Ally SmartAuction® Integration
CARFAX® and AutoCheck® Integration
Enhanced Vehicle Data (Build Data)
Near-Time Network (Autotrader® & Kelley Blue Book)
Facebook Marketplace
Time to Market
Near-Time Network (Cars.com)
PowerWriter Next
DigitalLot
RepGauge
Dynamic Equipment Overlays
SnapLot
Kelley Blue Book Merchandising
Chrome Image Gallery
Rapid Retail
Photo Backgrounding
SnapLot 360**
Included Optional N/A


*Overdrive is an approved product for General Motors In Market Retail (IMR) Turnkey Program.

**SnapLot subscription is required for SnapLot 360.
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Testimonials
  • "Since 2005 Homenet has been one of our most valued partners. At Ross Downing we attribute much of our success to our online presence, which has grown over the last seven years. Homenet's products are quite simply the best on the market, we have more control over our inventory than ever before. From the basics of backend merchandising to the actual look and feel of the front-end, if we can think of it...they can make it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience. Bottom-line is that in automotive sales, your inventory is everything and Homenet is the only inventory control company that has it all."

    Jason Walter
    eCommerce Director
    Ross Downing Chevrolet Buick GMC Cadillac