Merchandising for New and Used Inventory
General Motors In Market Retail (IMR) Dealer Vehicle Inventory Management Program
GM IMR Approved
IOL Overdrive is an approved product for General Motors In Market Retail (IMR) Dealer Vehicle Inventory Management Program. For further information on the program, please complete the form at the bottom of this page.
GM IMR Approved
Updates to vehicle information are available instantly to partners of HomeNet's Near-Time Network

HomeNet's Near-Time Network - Changes to your vehicle data, like pricing and comments, are available to partner sites instantly and update within minutes on Autotrader. When accuracy is key, blazing fast speed is what you need.

IOL Near-Time Network
PowerWriter Next - Automatically generate descriptions for new and used cars
PowerWriter Next
Connect with shoppers through vehicle-specific descriptions using PowerWriter Next. Automatically generate descriptions for new and used cars and customize your message with flexible settings and multiple templates that explain your dealership. Enhance descriptions with awards, accolades, and editorials from the industry's top brands and experts.

Connect with Content
PowerWriter Next
DigitalLot - You inventory without your office

DigitalLot - Our dedicated inventory merchandising application for Android. DigitalLot allows dealers to access and manage inventory from anywhere, at any time.

  • Inventory Merchandising Add vehicles to IOL the moment they arrive or update vehicle information on the go.
  • Window Stickers/Buyer's Guides After updating vehicle information with DigitalLot, save time by printing window stickers and buyer’s guides from your device. Window Stickers and Buyers Guides created in IOL appear in the application and can be used for printing at any time.
  • Photo Capture Add vehicle images directly from your device while managing options, equipment, and other vehicle data points. This speeds up the process of merchandising inventory and creates consistent online marketing between the images and key features of the vehicle.
DigitalLot DigitalLot
Recommended Devices for DigitalLot
Samsung S8 Series Samsung S7 Series Samsung S6 Series Nexus Series (5X & 6P)
Camera Type Android 7.0 Android 7.0 Android 7.0 Android 7.0
Megapixels 12MP Rear 12MP Rear 16 MP Rear 12.3 MP Rear
On-Board Storage Memory 64 GB 32 GB 32, 64, or 128 GB 32 or 64 GB
Lens information Rear: Dual Pixel 12MP OIS (F1.7) Rear: Dual Pixel 12.0 MP Rear: 16MP OIS (F1.9) Rear: 12.3 MP; 1.55 μm; f/2.0
For more information on Samsung and the Nexus devices, visit and
Samsung S7 supports storage expansion via SD card.
Camera Type Megapixels Onboard Storage Memory
Samsung S8 Series Android 7.0 12MP Rear 64 GB
Samsung S7 Series Android 7.0 12MP Rear 32 GB
Samsung S6 Series Android 7.0 16 MP Rear 32, 64, or 128 GB
Nexus Series (5X & 6P) Android 7.0 12.3 MP Rear 32 or 64 GB
For more information on Samsung and the Nexus devices, visit and
Samsung S7 supports storage expansion via SD card.
RepGauge - Manage your online reputation and maximize your search ranking
IOL Overdrive RepGauge
Know what customers have to say regarding your dealership and take advantage of actionable insights to stay on top of your online reputation RepGauge is incredibly convenient, enabling you to monitor reviews, social media activity, keywords and media. Plus, get daily emails alerts, reports, and a dashboard to monitor workflow.
IOL Overdrive RepGauge
IOL Overdrive RepGauge
Aviary Photo Editor - Edit photos like a pro with ease
For new and used vehicles images that are almost perfect but still need adjustments, the Aviary Photo Editor lets you easily modify them like a pro. Quickly crop, enhance, sharpen your images and more, directly in IOL.
Aviary Photo Editor
Please complete the form below for more information:
  • "HomeNet's Inventory Online gives us the competitive advantage with excellent backend data management and real-time inventory updates to my website. IOL makes it simple to get information about our vehicles to our customers and stay in contact with them during the buying process. HomeNet's first-class Client Services Team has always been there for Scarff Ford whenever we need assistance or have a special request. I have been pitched every competitive inventory management and merchandising system available, not one measures up to the standards of IOL. The IOL marketing suite is the best and I’ve seen them all."

    Jerry Thurman
    IT/Internet Manager
    Scarff Ford