News
- (Wed, 12 Oct 2011) HomeNet and OPENLANE Partner to Make Wholesaling Cars Easier
- (Thu, 29 Sep 2011) Radical Shifts in Car Shopping Behavior from 2007 to Present (And How to Harness Their Implications)
- (Wed, 18 May 2011) Profiting from Trends and Changes in Online Shopping Behavior
- (Wed, 18 May 2011) HAS FACEBOOK REACHED ITS PEAK???
- (Wed, 02 Feb 2011) HomeNet Offers “Free 30-Day Test Drive” of Facebook Marketplace to Help Dealers Reach Facebook’s Nearly 600 Million Users
- (Wed, 02 Feb 2011) HomeNet Gives Dealers Command of Their In-Market Social Media Landscape With SOCIALDEALER
Don't just be a social media observer...
Command the entire social media landscape
from one social media platform!
from one social media platform!
SocialDealer
SocialDealer is an automotive Social Media Management (SMM) platform that gives you the ability to leverage Facebook, Twitter, You-Tube and hundreds of other social networks to market your dealership’s brand and inventory to the online community. SocialDealer builds your community from your existing customer base as well as actively pursues online shoppers. It hosts inventory on Facebook, monitors brand reputation, observes the competition, and markets every department within your dealership.
Centralized Social Media Management
With SOCIALDEALER, you can manage your entire social media operation from one location, giving you centralized command of all communications to and from the social media landscape including Facebook, LinkedIn, Twitter, and YouTube.
Directly Influence Shoppers
With SOCIALDEALER, not only are the conversations among active shoppers brought to you, but you can now easily facilitate direct influence over active car buyers and service customers! SOCIALDEALER is an essential prospecting tool because from all the social media chatter produced on the web, it distills identifiable, live, in-market prospects based on numerous variables, like keywords (your brand, your dealership name, your competitors' names, cities, etc.).
IOL & CRM Integration
SOCIALDEALER fully integrates with HomeNet data and the dealer’s CRM tools. Therefore, the SOCIALDEALER platform allows dealers to drive their social media community right from their existing database, manage their fully functional Facebook application, market their fixed operations department socially, engage with live, in-market car buyers, monitor their dealership’s online reputation as well as their competitors’ online marketing strategy, and publish articles, videos, and auto marketing materials, ensuring fresh and up-to-date online content.
It's Affordable
In these economic times and with the high cost of traditional marketing, the SOCIALDEALER platform gives you the ability to market your franchise, brand, and dealerships more powerfully than through traditional marketing forums for a lot less money. Instead of spending $400-$500 PVR with traditional marketing media, according to SOCIALDEALER, you can reach hundreds of millions of people—most importantly, those actively car shopping in your markets—while at the same time bringing down your PVR to less than $100 per car and cut overall advertising by 75%.
More...
To learn more about signing up for SocialDealer, simply complete the form below.
Centralized Social Media Management
With SOCIALDEALER, you can manage your entire social media operation from one location, giving you centralized command of all communications to and from the social media landscape including Facebook, LinkedIn, Twitter, and YouTube.
Directly Influence Shoppers
With SOCIALDEALER, not only are the conversations among active shoppers brought to you, but you can now easily facilitate direct influence over active car buyers and service customers! SOCIALDEALER is an essential prospecting tool because from all the social media chatter produced on the web, it distills identifiable, live, in-market prospects based on numerous variables, like keywords (your brand, your dealership name, your competitors' names, cities, etc.).
IOL & CRM Integration
SOCIALDEALER fully integrates with HomeNet data and the dealer’s CRM tools. Therefore, the SOCIALDEALER platform allows dealers to drive their social media community right from their existing database, manage their fully functional Facebook application, market their fixed operations department socially, engage with live, in-market car buyers, monitor their dealership’s online reputation as well as their competitors’ online marketing strategy, and publish articles, videos, and auto marketing materials, ensuring fresh and up-to-date online content.
It's Affordable
In these economic times and with the high cost of traditional marketing, the SOCIALDEALER platform gives you the ability to market your franchise, brand, and dealerships more powerfully than through traditional marketing forums for a lot less money. Instead of spending $400-$500 PVR with traditional marketing media, according to SOCIALDEALER, you can reach hundreds of millions of people—most importantly, those actively car shopping in your markets—while at the same time bringing down your PVR to less than $100 per car and cut overall advertising by 75%.
More...
Join The Revolution!
To learn more about signing up for SocialDealer, simply complete the form below.
Testimonial
"HomeNet has been one of our most trusted partners for over 5 years running. The IOL Inventory Online system has been a tremendous asset to our organization and HomeNet's team has always provided the best customer service anywhere. I would recommend HomeNet to any dealership that is truly ready to get serious about marketing their vehicles online."
Roy R.
Sheehy Auto
Sheehy Auto
Testimonial
"Our Internet business has steadily increased since we signed up with HomeNet and I fully expect it to continue to grow. IOL has given us the ability to advertise our cars on the web as soon as they hit the lot. Since we take our own photos, our Internet team knows each car inside and out. Our website and online classifieds now display all the information our customers need, consistently driving more traffic to our lot."
Josh R.
Murdock Chevrolet
Murdock Chevrolet



















