Rapid Retail Speed to market from auction to online
Rapid Retail
What is Rapid Retail?
Rapid Retail is an integrated technology that quickly collects data and photos from vehicles purchased from upstream acquisition channels, applies in transit merchandising treatments and distributes that inventory to online advertising sites.
Why Rapid Retail?
It can take over two weeks on average for inventory from the auction to appear online with photos and descriptions. Rapid Retail imports vehicle data and photos from the auction into HomeNet's Inventory Online tool in minutes, providing speed to market to accelerate vehicle turn.
Rapid Retail Process
In Transit Merchandising Rapid Retail applies in transit merchandising treatments to vehicle descriptions
and photos to provide transparency to the car shopper and aid with compliance.
In Transit Merchandising Rapid Retail applies in transit merchandising treatments to vehicle descriptions and photos to provide transparency to the car shopper and aid with compliance.
Vehicle Reports Rapid Retail includes reports that can be emailed to anyone at your dealership.
Use these reports to inform your dealership of Rapid Retail inventory that will be displaying online.
Days In Inventory With or without Rapid Retail
What People Are Saying

"I started using Rapid Retail, a product very recently launched by Cox Automotive and powered by HomeNet that aims to streamline the process of selling cars by advertising the vehicles before they arrive on the lot. I have experienced positive results from the product to date, as it has helped my delaership increase customer engagement, efficiency, and sales.

My dealership benefits from auction to online speed to market as we're able to start conversatoins with customers early, making them aware of cars that are arriving on the lot in the near future. The average 2-3 extra days of exposure allows for new interactions with customers, as they are now calling my dealership before the car arrives.

In one case, a customer showed interest in purchasing a specific car, but did not act quickly enough and the vehicle was sold; when they saw a similar vehicle on our website through Rapid Retail, they put a down payment on that vehicle before it arrived on my lot. The customer returned to pick up the vehicle the day it arrived, resulting in a sale with higher profits for my dealership. As I like to think of it, Rapid Retail is not rocket science, but has become an important marketing tool for my dealership."

Jimmy Esteves, Sales Manager, Paul Miller BMW

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Testimonials
  • "Since 2005 Homenet has been one of our most valued partners. At Ross Downing we attribute much of our success to our online presence, which has grown over the last seven years. Homenet's products are quite simply the best on the market, we have more control over our inventory than ever before. From the basics of backend merchandising to the actual look and feel of the front-end, if we can think of it...they can make it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience. Bottom-line is that in automotive sales, your inventory is everything and Homenet is the only inventory control company that has it all."

    Jason Walter
    eCommerce Director
    Ross Downing Chevrolet Buick GMC Cadillac