and photos to provide transparency to the car shopper and aid with compliance.
Use these reports to inform your dealership of Rapid Retail inventory that will be displaying online.
"I started using Rapid Retail, a product very recently launched by Cox Automotive and powered by HomeNet that aims to streamline the process of selling cars by advertising the vehicles before they arrive on the lot. I have experienced positive results from the product to date, as it has helped my delaership increase customer engagement, efficiency, and sales.
My dealership benefits from auction to online speed to market as we're able to start conversatoins with customers early, making them aware of cars that are arriving on the lot in the near future. The average 2-3 extra days of exposure allows for new interactions with customers, as they are now calling my dealership before the car arrives.
In one case, a customer showed interest in purchasing a specific car, but did not act quickly enough and the vehicle was sold; when they saw a similar vehicle on our website through Rapid Retail, they put a down payment on that vehicle before it arrived on my lot. The customer returned to pick up the vehicle the day it arrived, resulting in a sale with higher profits for my dealership. As I like to think of it, Rapid Retail is not rocket science, but has become an important marketing tool for my dealership."
Jimmy Esteves, Sales Manager, Paul Miller BMW
"HomeNet's Inventory Online gives us the competitive advantage with excellent backend data management and real-time inventory updates to my website. IOL makes it simple to get information about our vehicles to our customers and stay in contact with them during the buying process. HomeNet's first-class Client Services Team has always been there for Scarff Ford whenever we need assistance or have a special request. I have been pitched every competitive inventory management and merchandising system available, not one measures up to the standards of IOL. The IOL marketing suite is the best and I’ve seen them all."
IT/Internet ManagerScarff Ford