OpenLane


OpenLane


Wholesale Inventory from Within IOL!


Join over 25,000 franchise and independent dealers, brokers, and wholesalers who use OPENLANE for their wholesale inventory needs-and do it from within IOL!

Now, HomeNet dealers can publish selected used vehicle inventory on OPENLANE's Open Auction to sell their available wholesale vehicles to a nationwide audience of more than 25,000 franchise and independent dealers on a 24hour basis, seven days a week.

IOL users now have a quick and seamless way to wholesale aged, pre-owned inventory on OPENLANE's Open Auction with one click, saving time and money and providing maximum exposure for vehicles for sale.

Partnering with OPENLANE provides HomeNet dealers with an efficient way to list their wholesale vehicles, any time, any day, while they're still on the lot. By allowing IOL users to market their vehicles to both a retail and wholesale market simultaneously, dealers can maximize their alternatives-and their chances of a quick sale-while reducing depreciation and transport costs to and from physical auctions.

In addition, OPENLANE handles the sales from end-to-end including all payments, title transfers, and arbitration, making the process effortless.

Want to see how easy it is? See the tutorial.

Get started right now! It's already available within IOL (2 ways: from the vehicle listings page or each vehicle display page)!

It's available in IOL now!


Testimonial

"We received 550 quality leads in one month from the 'Get Pre-Approved in Seconds' program - at a cost of 54 cents per lead! This is not a misprint!"
Carson R.
Red McCombs Auto Group

Testimonial

"After struggling with independent companies that come to your lot only once a week, I found HomeNet. Now my inventory is up to date 24/7 and my cost has dramatically decreased. I truly recommend HomeNet to any dealership no matter the size."
Bob F.
Bob Frensley Chrysler Jeep