OpenLane


OpenLane


Wholesale Inventory from Within IOL!


Join over 25,000 franchise and independent dealers, brokers, and wholesalers who use OPENLANE for their wholesale inventory needs-and do it from within IOL!

Now, HomeNet dealers can publish selected used vehicle inventory on OPENLANE's Open Auction to sell their available wholesale vehicles to a nationwide audience of more than 25,000 franchise and independent dealers on a 24hour basis, seven days a week.

IOL users now have a quick and seamless way to wholesale aged, pre-owned inventory on OPENLANE's Open Auction with one click, saving time and money and providing maximum exposure for vehicles for sale.

Partnering with OPENLANE provides HomeNet dealers with an efficient way to list their wholesale vehicles, any time, any day, while they're still on the lot. By allowing IOL users to market their vehicles to both a retail and wholesale market simultaneously, dealers can maximize their alternatives-and their chances of a quick sale-while reducing depreciation and transport costs to and from physical auctions.

In addition, OPENLANE handles the sales from end-to-end including all payments, title transfers, and arbitration, making the process effortless.

Want to see how easy it is? See the tutorial.

Get started right now! It's already available within IOL (2 ways: from the vehicle listings page or each vehicle display page)!


Testimonial

"HomeNet has been one of our most trusted partners for over 5 years running. The IOL Inventory Online system has been a tremendous asset to our organization and HomeNet's team has always provided the best customer service anywhere. I would recommend HomeNet to any dealership that is truly ready to get serious about marketing their vehicles online."
Roy R.
Sheehy Auto

Testimonial

"Our Internet business has steadily increased since we signed up with HomeNet and I fully expect it to continue to grow. IOL has given us the ability to advertise our cars on the web as soon as they hit the lot. Since we take our own photos, our Internet team knows each car inside and out. Our website and online classifieds now display all the information our customers need, consistently driving more traffic to our lot."
Josh R.
Murdock Chevrolet