Capture Photos Anywhere, Quality Merchandising Everywhere
What is Photo Backgrounding?

Photo Backgrounding is a turnkey image enhancement offering. Vehicle photos are automatically transposed on a pre-created background and syndicated to third party advertising sites. When reducing time to market and increasing marketing quality is essential, you do not have time to worry about staging vehicles and getting the perfect shot.

Key Features:
  • Backgrounding Vehicle photos transposed on a pre-created background and syndicated to all third-party advertising sites.
  • Integration View and manage backgrounded vehicle photos in IOL to create a seamless process for monitoring photo quality.
  • Quality Control Audit quality of backgrounded images and requested rework to drive quality online vehicle merchandising.
Photo Backgrounding
Key Features:
  • Backgrounding Vehicle photos transposed on a pre-created background and syndicated to all third-party advertising sites.
  • Integration View and manage backgrounded vehicle photos in IOL to create a seamless process for monitoring photo quality.
  • Quality Control Audit quality of backgrounded images and requested rework to drive quality online vehicle merchandising.
Photo Backgrounding
Present your inventory in the best way possible without the extra work
Three Solutions to Maximize
your Merchandising Power
Three Solutions to Maximize your Merchandising Power
IOL Essentials IOL Overdrive IOL Ultimate
Unlimited Vehicle Distribution
Window Stickers / Buyers Guides
Photocaster
PowerWriter Used Car
Enhanced Image Overlays
Pricing Matrix
ADESA and Ally SmartAuction Integration
CARFAX / AutoCheck Integration
Open Recall Integration*
Near-Time Network (Autotrader & Kelley Blue Book)
Near-Time Network (Cars.com)
PowerWriter Next
DigitalLot
RepGauge
Aviary Photo Editor
PowerView
New Car Merchandising
SnapLot
Kelley Blue Book Merchandising
Chrome Image Gallery
Rapid Retail
Photo Backgrounding
Included Optional N/A


* Only available for used cars and requires a Carfax Advantage account.

- IOL Overdrive is an approved product for General Motors In Market Retail (IMR) Turnkey Program.
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Testimonials
  • "Since 2005 Homenet has been one of our most valued partners. At Ross Downing we attribute much of our success to our online presence, which has grown over the last seven years. Homenet's products are quite simply the best on the market, we have more control over our inventory than ever before. From the basics of backend merchandising to the actual look and feel of the front-end, if we can think of it...they can make it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience. Bottom-line is that in automotive sales, your inventory is everything and Homenet is the only inventory control company that has it all."

    Jason Walter
    eCommerce Director
    Ross Downing Chevrolet Buick GMC Cadillac