the right display ad for the right shopper
It's critical to get the right message in front of the right shopper, but as a dealer, this can be a costly guessing game.
In today's competitive online market, you need the most engaging message to catch a shopper's attention and avoid blending him into the onslaught of banners and "white" noise they ignore.
AdLogic helps you personalize messages for consumers by understanding their browsing history and then serviing them ads that are customized to their specific interests.
- Our AdLogic technology automates the process of seeking out and targeting car shoppers with display ads of their specific vehicles of interest
- When your inventory aligns with shoppers' interests, AdLogic uses your existing IOL data and photos to automatically generate the appropriate display ad and distribute it throughout the Google Ad Network
Each vehicle-specific ad drives the consumer directly to that vehicle's actual display page on your website
Your vehicle-specific ads are displayed throughout the Google Ad Network based on your customers browsing history
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"HomeNet's Inventory Online gives us the competitive advantage with excellent backend data management and real-time inventory updates to my website. IOL makes it simple to get information about our vehicles to our customers and stay in contact with them during the buying process. HomeNet's first-class Client Services Team has always been there for Scarff Ford whenever we need assistance or have a special request. I have been pitched every competitive inventory management and merchandising system available, not one measures up to the standards of IOL. The IOL marketing suite is the best and I’ve seen them all."
Jerry Thurman
IT/Internet ManagerScarff Ford