HomeNet's IOL Lite Partnership Program
Making Inventory Work for You!

HomeNet manages the complex tasks of vehicle merchandising by utilizing our proprietary Inventory Online (IOL) platform to gather a variety of information from multiple, dealer-designated sources (DMS, Appraisal/Pricing tools, vehicle history reports, photos, videos, etc.) and transforms the information into consumer-friendly content to produce consistent and engaging vehicle listings on all digital marketing destinations.

HomeNet’s Inventory Management System
IOL lite inventory

HomeNet’s IOL Lite is a business to business product that simplifies the way the online automotive industry acquires their customers’ inventory. In today‘s market, there are a number of options for data services. What separates HomeNet from the rest is our ability to configure each dealer’s unique requirements while fitting seamlessly into their process. Each dealer is given access to IOL to view reports and edit inventory, relieving our partners from the burden of building and maintaining their own tool. Plus, with IOL there are no long setups or prerequisite trainings to get started. IOL simply provides the most accurate and timely updates to our partners.


In the ever changing digital landscape, HomeNet is committed to the data security requirements of its customers. As of today, we are the merchandising hub of more than 22,000 rooftops. In order to accurately and securely acquire data for these dealers, HomeNet has certified status with both Reynolds & Reynolds and Dealertrack Arkona, as well as longstanding, trusted relationships with ADP, Automate and more than 200 other inventory providers.


Since creating our first file transfer, HomeNet continues to invest in the IOL platform, striving to soundly produce merchandised inventory listings that are quickly and easily delivered to our partners. By improving the process of refining the raw data, our customers benefit from accurately customized updates. Through VIN decoding, conversions and prioritized mappings, raw data is refined and then added to the appropriate fields, while the supplemental components are matched to each vehicle record. With dealers using an average of seven data providers, IOL processes a Terabyte of data every day. For us, ensuring that we can simplify the inventory process securely while providing sound listings is worth the investment.

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  • "Since 2005 Homenet has been one of our most valued partners. At Ross Downing we attribute much of our success to our online presence, which has grown over the last seven years. Homenet's products are quite simply the best on the market, we have more control over our inventory than ever before. From the basics of backend merchandising to the actual look and feel of the front-end, if we can think of it...they can make it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience. Bottom-line is that in automotive sales, your inventory is everything and Homenet is the only inventory control company that has it all."

    Jason Walter
    eCommerce Director
    Ross Downing Chevrolet Buick GMC Cadillac