HomeNet's IOL Lite Partnership Program
Making Inventory Work for You!

Why HomeNet: Founded in 1996, HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the U.S. and Canada. HomeNet’s signature solution, the Inventory Online (IOL) marketing suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination.

The IOL system streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies including:, Autotrader, BZ Results, Dealer.com, Dealerskins, TK Carsites, Vehix, and many more. IOL currently processes more than 2.5 million vehicles each day for over 15,000 dealership locations.

IOL Lite Benefits

Best-In-Class Data Solutions

Premium VIN Enhancement with stock photos

  • Industry-leading VIN data sets (Chrome and AutoData).
  • Data standardization based on licensee’s specific requirements.
  • Over a decade’s worth of proprietary data ‘logic’ and conversion capabilities.

Superior Customer Support

  • Unwavering ‘Customer-First’ philosophy with 24/7 support.
  • Robust reseller interface provides real-time access to any/all customer issues.
  • ‘Service Synergy’ – Our team is incentivized to always go the extra mile for your customers, in an effort to increase our dealer up-sell conversion rate and your savings.

Long-Term Savings Strategy

  • Partnering with an industry-leader enables you to focus on what you do best -building your business.
  • Custom-branded interface for your dealers, eliminating need to develop and maintain you own inventory management system.
  • We will handle all support requests so you can invest your resources elsewhere.

Business Development Opportunities

  • Customized co-marketing opportunities to help your business connect with thousands of dealers within the IOL user community.

Flexible Terms

  • No long-term contracts! HomeNet earns its business from both resellers and dealers on a monthly basis – one vehicle at a time.
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  • "Since 2005 Homenet has been one of our most valued partners. At Ross Downing we attribute much of our success to our online presence, which has grown over the last seven years. Homenet's products are quite simply the best on the market, we have more control over our inventory than ever before. From the basics of backend merchandising to the actual look and feel of the front-end, if we can think of it...they can make it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience. Bottom-line is that in automotive sales, your inventory is everything and Homenet is the only inventory control company that has it all."

    Jason Walter
    eCommerce Director
    Ross Downing Chevrolet Buick GMC Cadillac