HomeNet's IOL Lite Partnership Program
Making Inventory Work for You!

HomeNet manages the complex tasks of vehicle merchandising by utilizing our proprietary Inventory Online (IOL) platform to gather a variety of information from multiple, dealer-designated sources (DMS, Appraisal/Pricing tools, vehicle history reports, photos, videos, etc.) and transforms the information into consumer-friendly content to produce consistent and engaging vehicle listings on all digital marketing destinations.

HomeNet’s Inventory Management System
IOL lite inventory

HomeNet’s IOL Lite is a business to business product that simplifies the way the online automotive industry acquires their customers’ inventory. In today‘s market, there are a number of options for data services. What separates HomeNet from the rest is our ability to configure each dealer’s unique requirements while fitting seamlessly into their process. Each dealer is given access to IOL to view reports and edit inventory, relieving our partners from the burden of building and maintaining their own tool. Plus, with IOL there are no long setups or prerequisite trainings to get started. IOL simply provides the most accurate and timely updates to our partners.


In the ever changing digital landscape, HomeNet is committed to the data security requirements of its customers. As of today, we are the merchandising hub of more than 22,000 rooftops. In order to accurately and securely acquire data for these dealers, HomeNet has certified status with both Reynolds & Reynolds and Dealertrack Arkona, as well as longstanding, trusted relationships with ADP, Automate and more than 200 other inventory providers.


Since creating our first file transfer, HomeNet continues to invest in the IOL platform, striving to soundly produce merchandised inventory listings that are quickly and easily delivered to our partners. By improving the process of refining the raw data, our customers benefit from accurately customized updates. Through VIN decoding, conversions and prioritized mappings, raw data is refined and then added to the appropriate fields, while the supplemental components are matched to each vehicle record. With dealers using an average of seven data providers, IOL processes a Terabyte of data every day. For us, ensuring that we can simplify the inventory process securely while providing sound listings is worth the investment.

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  • "HomeNet's Inventory Online gives us the competitive advantage with excellent backend data management and real-time inventory updates to my website. IOL makes it simple to get information about our vehicles to our customers and stay in contact with them during the buying process. HomeNet's first-class Client Services Team has always been there for Scarff Ford whenever we need assistance or have a special request. I have been pitched every competitive inventory management and merchandising system available, not one measures up to the standards of IOL. The IOL marketing suite is the best and I’ve seen them all."

    Jerry Thurman
    IT/Internet Manager
    Scarff Ford